A machine that uses live API data and social listening to detect super annoying stuff as it happens, then drops Sprite to keep people cool.

We launched the machine at King’s Cross, cooling down all sorts of rage-inducing moments in the station.

Press: The Independent, Campaign, The Drum, PR Week, Trend Hunter +
🏆 The Drum Awards - Bronze in Data & Insights

Some #influencer content:

It also travelled to Berlin central station, using live station data to drop the price of Sprite depending on how busy it was.