Discover The America Even American’s Don’t Know

America is really big. There’s so much more to see there than hotdogs and yellow cabs.

United Airlines fly to over 230 destinations across US, so you can discover loads of amazing places and things that even Americans don’t know. This campaign used real, unscripted interviews to prove just that.

CD’d by the amazing Simon Lotze and Miguel Nunes. Directed by Matthew Pollock

DISCOVER AMERICA - OOH
We also created a series of OOH ads that showed Londoners the amazing places you can discover with United Airlines - most of which you’ve probably never even heard of. Here are some of my favourite:

ONLINE GAME
United Airlines sponsor GeoGuessr, the online game where you’re dropped in the middle of google maps and have to guess where you are. We created a map of some of the places featured in the campaign using the best google map views we could find, so that people could test their knowledge and explore the locations in more depth. You can play it here.