A cool-down hotline that delivered custom cans of Sprite to people when they needed it the most.

We set up a Whatsapp hotline where people could send us any heat they were facing - then instantly custom printed their messages onto cans and bottles which were delivered to them through their pin location.

We launched with an activation at Cannes festival.
Then the custom cans were taken to music festivals around the UK.

Press: PR Week, MediaWeek

w/ Alex Hernesten, Alex Moore & Jack Nunn. Motion by Devin Arden.