At Anyways we worked with male care brand Harry’s to position them as supporters of grassroots football.

Unlike other razor brands that portray the unattainable, perfectly-sculpted, 0.1% of elite athletes - ’Football’s Other Guys’ championed the everyday footballers. The guys out there every weekend dodging muddy puddles and powering through hangovers. We brought quotes from grassroots players around the country to life with a (veery time consuming) visual language inspired by the tape they use on everything from their socks to their nets.