Freestar Branding

Freestar are a fresh take on beer - completely alcohol free, vegan, fruity and brewed with a process that uses 90% less CO2 than the normal brewing process. We created a bold new brand identity, tone of voice and visual language that, just like the beer, put a fresh spin on beer norms.

The playful identity centres around a shooting star - taking the traditions of the classic 5-pointed beer star seen across dozens of beer brands, and throwing it in a new direction.